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~isPartOf:"Journal of retailing and consumer services"
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Übermäßige Werbung und Markt...
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Consumer behaviour
183
Konsumentenverhalten
183
Sales promotion
96
Verkaufsförderung
96
Advertising
78
Werbung
78
Advertising effects
67
Werbewirkung
67
Einzelhandel
57
Retail trade
57
Market segmentation
40
Marktsegmentierung
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Beziehungsmarketing
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Relationship marketing
32
Online retailing
31
Online-Handel
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Brand
27
Brand management
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Markenartikel
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Markenführung
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Brand image
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Designation of origin
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Herkunftsbezeichnung
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Internet marketing
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Target group
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Emotion
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Vertriebsweg
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Septianto, Felix
5
Gázquez-Abad, Juan Carlos
4
Sands, Sean
4
Thaichon, Park
4
Bogomolova, Svetlana
3
Cohen, Justin
3
Martínez-López, Francisco J.
3
Trinh, Giang
3
Yan, Ruiliang
3
Zheng, Chundong
3
Bambauer-Sachse, Silke
2
Baumann, Christoph
2
Behe, Bridget K.
2
Campbell, Colin L.
2
Chaouali, Walid
2
Chen, Haipeng
2
Chiew, Tung Moi
2
Corsi, Armando
2
Dwivedi, Yogesh K.
2
Ferraro, Carla
2
Hallikainen, Heli
2
Hamelin, Nicolas
2
Hardesty, David M.
2
Kim, Jungkeun
2
Kuang, Di
2
Lockshin, Lawrence S.
2
Lombart, Cindy
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Louis, Didier
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Ma, Baolong
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Martín Herrán, Guiomar
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Mukerji, Bhasker
2
Pei, Zhi
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Phau, Ian
2
Sarkar, Biswajit
2
Shams, Poja
2
Shareef, Mahmud Akhter
2
Sharp, Anne
2
Sigué, Simon Pierre
2
Souiden, Nizar
2
Wästlund, Erik
2
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Journal of retailing and consumer services
Journal of business research : JBR
334
Journal of advertising research
267
International journal of advertising : the review of marketing communications
256
International journal of advertising : the quarterly review of marketing communications
201
Journal of advertising
199
Journal of advertising : official publication of the American Academy of Advertising
178
Journal of marketing communications
178
Marketing science
148
Journal of promotion management : JPM
144
Management science : journal of the Institute for Operations Research and the Management Sciences
133
European journal of operational research : EJOR
111
Journal of marketing research : JMR
109
Journal of marketing
108
American journal of agricultural economics
106
SpringerLink / Bücher
106
NBER working paper series
105
European journal of marketing : EJM
104
Tourism management : research, policies, practice
99
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
94
Journal of promotion management : innovations in planning and applied research
94
Journal of travel and tourism marketing
91
Psychology & marketing
88
Journal of international consumer marketing
86
Working paper / National Bureau of Economic Research, Inc.
85
NBER Working Paper
84
Asia Pacific journal of marketing and logistics
80
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
80
Journal of historical research in marketing
79
Journal of retailing
75
International marketing review
71
International journal of industrial organization
68
Journal of current issues and research in advertising : JCIRA
68
Journal of global marketing
68
Marketing letters : a journal of research in marketing
68
Health marketing quarterly
67
International journal of internet marketing and advertising : IJIMA
66
The journal of consumer marketing
66
Jahrbuch der Absatz- und Verbrauchsforschung
64
Journal of current issues and research in advertising
64
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ECONIS (ZBW)
235
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1
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235
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1
The effect of place attachment of geographical indication agricultural products on repurchase intention
Zhe, Lv
;
Jie, Wu
;
Yuan, He
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014252737
Saved in:
2
Profiling the flyer-prone consumer
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 966-975
Persistent link: https://www.econbiz.de/10010437702
Saved in:
3
Understanding the impact of store flyers on purchase behaviour : an empirical analysis in the context of Spanish households
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 263-273
Persistent link: https://www.econbiz.de/10011434176
Saved in:
4
When retailers and manufacturers advertise together : examining the effect of co-operative advertising on ad reach and memorability
Nguyen, Cathy
;
Romaniuk, Jenni
;
Cohen, Justin
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012268987
Saved in:
5
Gamified in-store mobile marketing : the mixed effect of gamified point-of-purchase advertising
Högberg, Johan
;
Shams, Poja
;
Wästlund, Erik
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 298-304
Persistent link: https://www.econbiz.de/10012114166
Saved in:
6
A game theoretic approach to coordinate price promotion and advertising policies with reference price effects in a two-echelon supply chain
Malekian, Yaser
;
Rasti-Barzoki, Morteza
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 114-128
Persistent link: https://www.econbiz.de/10012115055
Saved in:
7
Muy local : differentiating Hispanic and Caucasian shoppers of locally produced foods in US grocery
Campbell, Jeffrey
- In:
Journal of retailing and consumer services
20
(
2013
)
3
,
pp. 325-333
Persistent link: https://www.econbiz.de/10009759782
Saved in:
8
Fear appeals and coping appeals for health product promotion : impulsive purchasing or psychological distancing?
Fu, Shixuan
;
Zheng, Xiaojiang
;
Wang, Hongpeng
;
Luo, Yunzhong
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014364492
Saved in:
9
The expected benefit as determinant of deal-prone consumers' response to sales promotions
Palazon, Mariola
;
Delgado-Ballester, Elena
- In:
Journal of retailing and consumer services
18
(
2011
)
6
,
pp. 542-547
Persistent link: https://www.econbiz.de/10009375631
Saved in:
10
Ethnic minority consumers' responses to sales promotions in the packaged food market
Jamal, Armand
;
Peattie, Sue
;
Peattie, Kenneth J.
- In:
Journal of retailing and consumer services
19
(
2012
)
1
,
pp. 98-108
Persistent link: https://www.econbiz.de/10009507892
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