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Boosting customers' impulsive buying tendency in live-streaming commerce : the role of customer engagement and deal proneness
Luo, Xi; Cheah, Jun-Hwa; Hollebeek, Linda D.; Lim, Xin Jean - In: Journal of retailing and consumer services 77 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10014462186
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To hesitate or not to hesitate : can popularity cues minimize the hesitation to checkout in e-commerce?
Wang, Siqi; Lim, Xin Jean; Luo, Xi; Cheah, Jun-Hwa - In: Journal of retailing and consumer services 78 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10015085007