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~isPartOf:"Journal of retailing and consumer services"
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Omnichannel-based promotions' effects on purchase behavior and brand image
Blom, Angelica
;
Lange, Fredrik
;
Hess, Ronald L. <Jr.>
- In:
Journal of retailing and consumer services
39
(
2017
),
pp. 286-295
Persistent link: https://www.econbiz.de/10011747900
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