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~isPartOf:"Journal of retailing and consumer services"
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Social media influencer over-endorsement : implications from a moderated-mediation analysis
Cheah, Chee Wei
;
Koay, Kian Yeik
;
Lim, Weng Marc
- In:
Journal of retailing and consumer services
79
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10015098560
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