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Journal of revenue and pricing management
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Price-related consumer discussions in China and the United States : a cross-cultural study investigating price perceptions and word-of-mouth transmission
Schneider, Sebastian
- In:
Journal of revenue and pricing management
21
(
2022
)
3
,
pp. 274-290
Persistent link: https://www.econbiz.de/10013258153
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You paid what!? : understanding price-related word-of-mouth and price perception among opinion leaders and innovators
Schneider, Sebastian
;
Huber, Frank
- In:
Journal of revenue and pricing management
21
(
2022
)
1
,
pp. 64-80
Persistent link: https://www.econbiz.de/10013163740
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