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Aligning the pricing organization to the market type in industrial markets
Smith, Tim J. - In: Journal of revenue and pricing management 11 (2012) 1, pp. 54-63
Persistent link: https://www.econbiz.de/10009561173
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Normative decomposition of the profit bridge into the impact of changes in marketing variables
Smith, Tim J. - In: Journal of revenue and pricing management 20 (2021) 5, pp. 530-545
Persistent link: https://www.econbiz.de/10012667124
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Profit bridges that disambiguate impacts of currency fluctuations from other marketing variables
Smith, Tim J.; Westra, Kyle T.; Phipps, Nathan L. - In: Journal of revenue and pricing management 22 (2023) 1, pp. 34-43
Persistent link: https://www.econbiz.de/10013556582