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Managing brands and customer engagement in online brand communities
Wirtz, Jochen; Ambtman, Anouk den; Bloemer, Josée; … - In: Journal of service management 24 (2013) 3, pp. 223-244
Persistent link: https://www.econbiz.de/10010132551
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Managing brands and customer engagement in online brand communities
Wirtz, Jochen; Ambtman, Anouk den; Bloemer, Johanna M.; … - In: Journal of service management 24 (2013) 3, pp. 223-244
Persistent link: https://www.econbiz.de/10009765063
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Firm self-service technology readiness
Ramaseshan, B.; Kingshott, Russel P. J.; Stein, Alisha - In: Journal of service management 26 (2015) 5, pp. 751-776
Persistent link: https://www.econbiz.de/10011503563
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The enhanced loyalty drivers of customers acquired through referral reward programs
Ramaseshan, B.; Wirtz, Jochen; Georgi, Dominik - In: Journal of service management 28 (2017) 4, pp. 687-706
Persistent link: https://www.econbiz.de/10011731220