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Adoption of technology-based services : the role of customers' willingness to co-create
Heidenreich, Sven
;
Handrich, Matthias
- In:
Journal of service management
26
(
2015
)
1
,
pp. 44-71
Persistent link: https://www.econbiz.de/10010504650
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I am. Therefore, I will? : predicting customers' willingness to co-create using five-factor theory
Vermehren, Pascal David
;
Burmeister-Lamp, Katrin
; …
- In:
Journal of service management
34
(
2023
)
3
,
pp. 341-367
Persistent link: https://www.econbiz.de/10014337972
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