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Beziehungsmarketing
4
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4
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2
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2
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Malthouse, Edward C.
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Joosten, Herm
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Journal of service management
Marketing management : a quarterly business management publication of the American Marketing Association
58
Journal of advertising research
17
Journal of marketing communications
14
International journal of advertising : the quarterly review of marketing communications
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of Service Management
8
ADMAP : for decisionmakers in advertising, marketing, media, planning & research
6
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of Advertising Research
4
Journal of advertising
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of marketing management : MM
4
Journal of Consumer Marketing
3
Journal of business research : JBR
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of service research : JSR
3
Bridging the gap between advertising academia and practice
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
European Journal of Marketing
2
European journal of marketing : EJM
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of Business Research
2
Journal of Indian business research
2
Journal of Research in Interactive Marketing
2
Journal of media business studies
2
Journal of retailing and consumer services
2
Kellogg on branding : the marketing faculty of the Kellogg School of Management
2
Marketing research : a magazine of management and applications
2
Organizations and markets in emerging economies
2
The journal of consumer marketing
2
Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
1
Advertising theory
1
Asia-Pacific Journal of Business Administration
1
Asia-Pacific journal of business administration
1
Breaking new ground in theory and practice
1
Business horizons
1
Business marketing
1
Challenges in an age of dis-engagement
1
Customer engagement : contemporary issues and challenges
1
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ECONIS (ZBW)
6
OLC EcoSci
1
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1
Value fusion: The blending of consumer and firm value in the distinct context of mobile technologies and social media
Larivière, Bart
;
Joosten, Herm
;
Malthouse, Edward C.
; …
- In:
Journal of service management
24
(
2013
)
3
,
pp. 268-293
Persistent link: https://www.econbiz.de/10010132553
Saved in:
2
The role of recommender systems in fostering consumers' long-term platform engagement
Maslowska, Ewa
;
Malthouse, Edward C.
;
Hollebeek, Linda D.
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 721-732
Persistent link: https://www.econbiz.de/10013325753
Saved in:
3
A longitudinal examination of customer commitment and loyalty
Lariviere, Bart
;
Keiningham, Timothy
;
Cooil, Bruce
; …
- In:
Journal of service management
25
(
2014
)
1
,
pp. 75-100
Persistent link: https://www.econbiz.de/10010260104
Saved in:
4
Value fusion : the blending of consumer and firm value in the distinct context of mobile technologies and social media
Larivière, Bart
;
Joosten, Herm
;
Malthouse, Edward C.
; …
- In:
Journal of service management
24
(
2013
)
3
,
pp. 268-293
Persistent link: https://www.econbiz.de/10009765057
Saved in:
5
The cumulative effect of satisfaction with discrete transactions on share of wallet
Keiningham, Timothy
;
Aksoy, Lerzan
;
Malthouse, Edward C.
; …
- In:
Journal of service management
25
(
2014
)
3
,
pp. 310-333
Persistent link: https://www.econbiz.de/10010384976
Saved in:
6
Perceptions are relative : a examination of the relationship between relative satisfaction medtrics and share of wallet
Keiningham, Timothy Lee
;
Cooil, Bruce
;
Malthouse, Edward C.
- In:
Journal of service management
26
(
2015
)
1
,
pp. 2-43
Persistent link: https://www.econbiz.de/10010504652
Saved in:
7
Is webcare good for business? : a study of the effect of managerial response strategies to online reviews on hotel bookings
Lopes, Ana Isabel
;
Malthouse, Edward C.
;
Dens, Nathalie
; …
- In:
Journal of service management
35
(
2024
)
6
,
pp. 22-41
Persistent link: https://www.econbiz.de/10015208225
Saved in:
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