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The emergence of the new service marketing: Nordic School perspectives
Gummesson, Evert; Grönroos, Christian - In: Journal of service management 23 (2012) 4, pp. 479-498
Persistent link: https://www.econbiz.de/10009998593
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Value co-creation and university teaching quality: Consequences for the European Higher Education Area (EHEA)
Díaz-Méndez, Montserrat; Gummesson, Evert - In: Journal of service management 23 (2012) 4, pp. 571-593
Persistent link: https://www.econbiz.de/10009998597
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Value co-creation and university teaching quality : consequences for the European Higher Education Area (EHEA)
Díaz-Méndez, Mantserrat; Gummesson, Evert - In: Journal of service management 23 (2012) 4, pp. 571-592
Persistent link: https://www.econbiz.de/10009619533
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The emergence of the new service marketing : Nordic School perspectives
Gummesson, Evert; Grönroos, Evert - In: Journal of service management 23 (2012) 4, pp. 479-497
Persistent link: https://www.econbiz.de/10009619539
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The Naples Forum on Service : what's ahead in service?
Gummesson, Evert (contributor) - 2012
Persistent link: https://www.econbiz.de/10009619544
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Reinventing marketing strategy by recasting supplier/customer roles
Gummesson, Evert; Kuusela, Hannu; Närvänen, Elina - In: Journal of service management 25 (2014) 2, pp. 228-240
Persistent link: https://www.econbiz.de/10010343478