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Not whodunit but whydunit : story characters' motivations influence audience interest in services
Hamby, Anne; Laer, Tom van - In: Journal of service research 25 (2022) 1, pp. 48-65
Persistent link: https://www.econbiz.de/10012887034
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Tangible service automation : decomposing the technology-enabled engagement process (TEEP) for augmented reality
Heller, Jonas; Chylinski, Mathew; Ruyter, Ko de; … - In: Journal of service research 24 (2021) 1, pp. 84-103
Persistent link: https://www.econbiz.de/10012426764
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Writing for impact in service research
Gonsalves, Chahna; Ludwig, Stephan; Ruyter, Ko de; … - In: Journal of service research 24 (2021) 4, pp. 480-499
Persistent link: https://www.econbiz.de/10012662580
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Service-sales ambidexterity : evidence, practice, and opportunities for future research
Ruyter, Ko de; Keeling, Debbie Isobel; Yu, Ting - In: Journal of service research 23 (2020) 1, pp. 13-21
Persistent link: https://www.econbiz.de/10012183571