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Journal of service research : JSR
Marketing management : a quarterly business management publication of the American Marketing Association
58
Journal of advertising research
17
Journal of marketing communications
14
International journal of advertising : the quarterly review of marketing communications
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ADMAP : for decisionmakers in advertising, marketing, media, planning & research
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of Advertising Research
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Journal of advertising
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of marketing management : MM
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Journal of Consumer Marketing
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Journal of business research : JBR
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Bridging the gap between advertising academia and practice
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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European Journal of Marketing
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European journal of marketing : EJM
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of Business Research
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Journal of Indian business research
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Journal of Research in Interactive Marketing
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Journal of media business studies
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Journal of retailing and consumer services
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Kellogg on branding : the marketing faculty of the Kellogg School of Management
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Marketing research : a magazine of management and applications
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Organizations and markets in emerging economies
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The journal of consumer marketing
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Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
1
Advertising theory
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Asia-Pacific Journal of Business Administration
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Asia-Pacific journal of business administration
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ECONIS (ZBW)
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The impact of new media on customer relationships
Hennig-Thurau, Thorsten
;
Malthouse, Edward C.
;
Friege, …
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10008652114
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2
Engagement and experiences : comment on Brodie, Hollenbeek, Juric, and Ilic (2011)
Malthouse, Edward C.
;
Calder, Bobby J.
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 277-279
Persistent link: https://www.econbiz.de/10009383380
Saved in:
3
Advancing and consolidating knowledge about customer engagement
Brodie, Roderick J.
;
Hollebeek, Linda D.
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 283-284
Persistent link: https://www.econbiz.de/10009383364
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