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Measuring Consumers' Preferences for Metered Pricing of Services
Schlereth, Christian; Skiera, Bernd; Wolk, Agnieszka - In: Journal of service research : JSR 14 (2011) 4, pp. 443-460
Persistent link: https://www.econbiz.de/10009813172
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The impact of new media on customer relationships
Hennig-Thurau, Thorsten; Malthouse, Edward C.; Friege, … - In: Journal of service research : JSR 13 (2010) 3, pp. 311-330
Persistent link: https://www.econbiz.de/10008652114
Cover Image
Measuring consumers' preferences for metered pricing of services
Schlereth, Christian; Skiera, Bernd; Wolk, Agnieszka - In: Journal of service research : JSR 14 (2011) 4, pp. 443-459
Persistent link: https://www.econbiz.de/10009491360