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Brand meaning cocreation : toward a conceptualization and research implications
Tierney, Kieran D.
;
Karpen, Ingo O.
;
Westberg, Kate
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
6
,
pp. 911-932
Persistent link: https://www.econbiz.de/10011599715
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