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Branded marketing events : engaging Australian and French wine consumers
Altschwager, Teagan; Conduit, Jodie; Bouzdine-Chameeva, … - In: Journal of service theory and practice : JSTP 27 (2017) 1, pp. 336-357
Persistent link: https://www.econbiz.de/10011627150
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Bridging and transcending co-creation and engagement
Conduit, Jodie (ed.); Chen, Tom (ed.) - 2017
Persistent link: https://www.econbiz.de/10011730587
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Guest editorial: Transcending and bridging co-creation and engagement : conceptual and empirical insights
Conduit, Jodie; Chen, Tom - In: Journal of service theory and practice : JSTP 27 (2017) 4, pp. 714-720
Persistent link: https://www.econbiz.de/10011730593
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Engagement valence duality and spillover effects in online brand communities
Bowden, Jana; Conduit, Jodie; Hollebeek, Linda D.; … - In: Journal of service theory and practice : JSTP 27 (2017) 4, pp. 877-897
Persistent link: https://www.econbiz.de/10011730673
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Determining value in a complex service setting
Plewa, Carolin; Sweeney, Jillian C.; Michayluk, David - In: Journal of service theory and practice : JSTP 25 (2015) 5, pp. 568-591
Persistent link: https://www.econbiz.de/10011417693
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Usage center : value cocreation in multi-actor usage processes
Kleinaltenkamp, Michael; Plewa, Carolin; Gudergan, Siegfried - In: Journal of service theory and practice : JSTP 27 (2017) 4, pp. 721-737
Persistent link: https://www.econbiz.de/10011730605
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Customer engagement with a service provider and context : an empirical examination
Sim, Max; Plewa, Carolin - In: Journal of service theory and practice : JSTP 27 (2017) 4, pp. 854-876
Persistent link: https://www.econbiz.de/10011730643