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This study examines the construct of entrepreneurial orientation (EO) versus small business orientation (SBO), their impact on small business performance, and whether these effects are moderated by longevity. A sample of 267 small business owners from 11 small-medium downtowns was used in...
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Market orientation (MO) and entrepreneurial orientation (EO) are correlated, but distinct construct. MO reflects the degree to which firms' strategic market planning is driven by customer and competitor intelligence. Entrepreneurial orientation reflects the degree to which firms' growth...
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