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An exploratory study of residents’ perception of place image : the case of Kavala
Stylidis, Dimitrios; Sit, Jason; Biran, Avital - In: Journal of travel research : a quarterly publication of … 55 (2016) 5, pp. 659-674
Persistent link: https://www.econbiz.de/10011486278
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The benefits of similarity between tourist and destination personality
Bekk, Magdalena; Spörrle, Matthias; Kruse, Joachim - In: Journal of travel research : a quarterly publication of … 55 (2016) 8, pp. 1008-1021
Persistent link: https://www.econbiz.de/10011608010
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Relationship building through Facebook brand pages : the multifaceted roles of identification, satisfaction, and perceived relationship investment
Popp, Bastian; Wilson, Bradley; Horbel, Chris; … - In: Journal of strategic marketing 24 (2016) 3/4, pp. 278-294
Persistent link: https://www.econbiz.de/10011591986
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Marketing mix strategies for closing the gap between green consumers' pro-enviromental beliefs and behaviours
Davari, Arezoo; Strutton, David - In: Journal of strategic marketing 22 (2014) 7, pp. 563-586
Persistent link: https://www.econbiz.de/10010502964
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Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K. - In: Journal of strategic marketing 23 (2015) 2, pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
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How multiple strategic orientations impact brand equity of B2B SMEs
Anees-ur-Rehman, Muhammad; Johnston, Wesley James - In: Journal of strategic marketing 27 (2019) 8, pp. 730-750
Persistent link: https://www.econbiz.de/10012202790
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Applying FCM to predict the behaviour of loyal customers in the mobile telecommunications industry
Rizomyliotis, Ioannis; Poulis, Athanasios; Apostolos, … - In: Journal of strategic marketing 28 (2020) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10012202791
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Motives, modes of participation, and loyalty intentions of Facebook tourism brand page consumers
Ben-Shaul, Michal; Reichel, Arie - In: Journal of travel research : a quarterly publication of … 57 (2018) 4, pp. 453-471
Persistent link: https://www.econbiz.de/10011915445
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The impact of memorable tourism experiences on loyalty behaviors : the mediating effects of destination image and satisfaction
Kim, Jong-Hyeong - In: Journal of travel research : a quarterly publication of … 57 (2018) 7, pp. 856-870
Persistent link: https://www.econbiz.de/10011927190
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Competitive advantage with new product development : implications for life cycle theory
Nadeau, John; Casselman, R. Mitch - In: Journal of strategic marketing 16 (2008) 5, pp. 401-411
Persistent link: https://www.econbiz.de/10003797202