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~isPartOf:"Journal of strategic marketing"
~person:"Polo-Redondo, Yolanda"
~type_genre:"Article in journal"
~type_genre:"Textbook"
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Differences between short and long-term relationships : an empirical analysis in franchise systems
Bordonaba-Juste, M. Victoria
;
Polo-Redondo, Yolanda
- In:
Journal of strategic marketing
16
(
2008
)
4
,
pp. 327-354
Persistent link: https://www.econbiz.de/10003770748
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