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Exploring entrepreneurial marketing
Miles, Morgan P.; Gilmore, Audrey; Harrigan, Paul; … - In: Journal of strategic marketing 23 (2015) 2, pp. 94-111
Persistent link: https://www.econbiz.de/10011305975
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Sustainability in business from a marketing perspective
Tollin, Katrin; Christensen, Lars Bech; Wilke, Ricky - In: Journal of strategic marketing 23 (2015) 6, pp. 471-496
Persistent link: https://www.econbiz.de/10011478806
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Human resource management, services and relationship marketing : the potential for cross-fertilisation
Giannakis, Damianos; Harker, Michael; Baum, Tom - In: Journal of strategic marketing 23 (2015) 6, pp. 526-542
Persistent link: https://www.econbiz.de/10011478811
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Diffusing market orientation to drive marketing capital : evidence from Vietnam
Nguyen Dinh Tho; Nguyen Thi Mai Trang; Shultz, Clifford J. - In: Journal of strategic marketing 26 (2018) 6, pp. 520-531
Persistent link: https://www.econbiz.de/10011976047
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Small and medium size firm's marketing competitive advantage and environmental initiatives in the Middle East
D'Souza, Clare M.; Taghian, Mehdi - In: Journal of strategic marketing 26 (2018) 7, pp. 568-582
Persistent link: https://www.econbiz.de/10011976362
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Anatomy of entrepreneurial marketing
O'Cass, Aron; Morrish, Sussie - In: Journal of strategic marketing 24 (2016) 1, pp. 2-4
Persistent link: https://www.econbiz.de/10011580416
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Anatomy of competitive advantage : towards a contingency theory of entrepreneurial marketing
Whalen, Peter; Uslay, Can; Pascal, Vincent J.; Omura, Glenn - In: Journal of strategic marketing 24 (2016) 1, pp. 5-19
Persistent link: https://www.econbiz.de/10011580495
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A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S.; Akaka, Melissa Archpru - In: Journal of strategic marketing 24 (2016) 1, pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
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Leadership marketing : an exploratory study
O'Keeffe, Alina; Ozuem, Wilson; Lancaster, Geoff - In: Journal of strategic marketing 24 (2016) 5, pp. 418-443
Persistent link: https://www.econbiz.de/10011637363
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Market identification to generation : a practice theory market orientation
Hawkins, Matthew A. - In: Journal of strategic marketing 23 (2015) 2, pp. 112-121
Persistent link: https://www.econbiz.de/10011305974