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Strategic sales organizations : transformation challenges and facilitators within the sales-marketing interface
Malshe, Avinash - In: Journal of strategic marketing 17 (2009) 3/4, pp. 271-289
Persistent link: https://www.econbiz.de/10003887649
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Collaboration between sales and marketing, market orientation and business performance in business-to-business organisations
Le Meunier-FitzHugh, Kenneth; Lane, Nikala - In: Journal of strategic marketing 17 (2009) 3/4, pp. 291-306
Persistent link: https://www.econbiz.de/10003887651
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Special issue: Strategic sales and strategic marketing
Lane, Nikala (contributor) - 2009
Persistent link: https://www.econbiz.de/10003887657
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A review of the relationships and impact of market orientation and market positioning on organisational pferformance
Blackson, Charles; Cowan, Kirsten; Crawford, John C.; … - In: Journal of strategic marketing 21 (2013) 6, pp. 499-512
Persistent link: https://www.econbiz.de/10010207290
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Capturing an elusive phenomenon : development and testing a multiple perspective model of marketing strategy implementation
Smith, Brian David - In: Journal of strategic marketing 22 (2014) 1, pp. 16-40
Persistent link: https://www.econbiz.de/10010259211
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Which department should have more influence on organization-level decisions? : a strategy-dependent analysis
Engelen, Andreas - In: Journal of strategic marketing 19 (2011) 3, pp. 229-254
Persistent link: https://www.econbiz.de/10009236497
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Framing the problematic relationship between the marketing and operations functions
Piercy, Niall - In: Journal of strategic marketing 15 (2007) 2/3, pp. 185-207
Persistent link: https://www.econbiz.de/10003494022
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The dimensionality of the market orientation construct
Crick, James M. - In: Journal of strategic marketing 29 (2021) 4, pp. 281-300
Persistent link: https://www.econbiz.de/10012515859
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Marketing via smart speakers : what should Alexa say?
Smith, Katherine Taken - In: Journal of strategic marketing 28 (2020) 4, pp. 350-365
Persistent link: https://www.econbiz.de/10012313906
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Toward a theory of behavioral control
Lim, Weng Marc; Weissmann, Marc Arul - In: Journal of strategic marketing 31 (2023) 1, pp. 185-211
Persistent link: https://www.econbiz.de/10014303190