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Houdini's magical marketing strategies
Weinstein, Art - In: Journal of strategic marketing 30 (2022) 7, pp. 691-702
Persistent link: https://www.econbiz.de/10013492881
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The efficacy of customer's voluntary use of self-service technology (SST) : a dual-study approach
Shin, Hyunju; Dai, Bo - In: Journal of strategic marketing 30 (2022) 8, pp. 723-745
Persistent link: https://www.econbiz.de/10013492887
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A generational study of employees’ customer orientation : a motivational viewpoint in pandemic time
Mahmoud, Ali B.; Grigoriou, Nicholas; Fuxman, Leonora; … - In: Journal of strategic marketing 30 (2022) 8, pp. 746-763
Persistent link: https://www.econbiz.de/10013492888
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Understanding the influence of culture on customer engagement and recommendation intentions
Messner, Wolfgang - In: Journal of strategic marketing 30 (2022) 8, pp. 782-806
Persistent link: https://www.econbiz.de/10013492890