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~isPartOf:"Journal of the Academy of Marketing Science"
~language:"eng"
~person:"Chakravarty, Anindita"
~type_genre:"Aufsatz in Zeitschrift"
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Journal of the Academy of Marketing Science
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Influence of pull
marketing
actions on
marketing
action effectiveness of multichannel firms : a meta-analysis
Zhang, Peng Vincent
;
Kim, Seoyoung
;
Chakravarty, Anindita
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 310-333
Persistent link: https://www.econbiz.de/10014251173
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