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~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Bharadwaj, Neeraj"
~person:"Di Benedetto, C. Anthony"
~type_genre:"Aufsatz in Zeitschrift"
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Journal of the Academy of Marketing Science
Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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1
Modeling rationality in
marketing
decision-making with game theory
Di Benedetto, C. Anthony
- In:
Journal of the Academy of Marketing Science
15
(
1987
)
4
,
pp. 22-32
Persistent link: https://www.econbiz.de/10001062777
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Chief
marketing
officer presence and firm performance : assessing conditions under which the presence of other C-level functional executives matters
Nath, Pravin
;
Bharadwaj, Neeraj
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 670-694
Persistent link: https://www.econbiz.de/10012293325
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