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~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Carson, Stephen J."
~person:"Chandrasekaran, Deepa"
~subject:"New product development"
~subject:"Success factor"
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Carson, Stephen J.
Chandrasekaran, Deepa
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Journal of the Academy of Marketing Science
Journal of marketing
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Handbook of research on new product development
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Open
innovation
, product portfolio innovativeness and firm performance : the dual role of new product development capabilities
Rubera, Gaia
;
Chandrasekaran, Deepa
;
Ordanini, Andrea
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 166-184
Persistent link: https://www.econbiz.de/10011453184
Saved in:
2
Prototypicality advantages for pioneers over me-too brands: the role of evolving product designs
Carson, Stephen J.
;
Jewell, Robert D.
;
Joiner, Christopher
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
2
,
pp. 172-183
Persistent link: https://www.econbiz.de/10003507854
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