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~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Chakravarty, Anindita"
~person:"Srivastava, Rajendra Krishan"
~type_genre:"Aufsatz in Zeitschrift"
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Journal of the Academy of Marketing Science
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
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1
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Market-based capabilities and financial performance of firms : insights into
marketing
's contribution to firm value
Ramaswami, Sridhar N.
;
Srivastava, Rajendra Krishan
; …
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
2
,
pp. 97-116
Persistent link: https://www.econbiz.de/10003850890
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2
Influence of pull
marketing
actions on
marketing
action effectiveness of multichannel firms : a meta-analysis
Zhang, Peng Vincent
;
Kim, Seoyoung
;
Chakravarty, Anindita
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 310-333
Persistent link: https://www.econbiz.de/10014251173
Saved in:
3
The effect of
marketing
department power on investor responses to announcements of AI-embedded new product innovations
Padigar, Manjunath
;
Pupovac, Ljubomir
;
Sinha, Ashish
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1277-1298
Persistent link: https://www.econbiz.de/10013463926
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