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~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Cleeren, Kathleen"
~subject:"Marktforschung"
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Cleeren, Kathleen
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Marketing research on product-harm crises : a review, managerial implications, and an agenda for future research
Cleeren, Kathleen
;
Dekimpe, Marnik G.
;
Heerde, Harald J. van
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
5
,
pp. 593-615
Persistent link: https://www.econbiz.de/10011772265
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