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~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Pappu, Ravi"
~subject:"Image"
~subject:"Marketingmanagement"
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Corporate sponsorship as an image platform : understanding the roles of relationship fit and sponsor-sponsee similarity
Pappu, Ravi
;
Cornwell, T. Bettina
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
5
,
pp. 490-510
Persistent link: https://www.econbiz.de/10010417561
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