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Institutions and axioms : an extension and update of service-dominant logic
Vargo, Stephen L.; Lusch, Robert F. - In: Journal of the Academy of Marketing Science 44 (2016) 1, pp. 5-23
Persistent link: https://www.econbiz.de/10011434873
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Business models as service strategy
Wieland, Heiko; Hartmann, Nathaniel N.; Vargo, Stephen L. - In: Journal of the Academy of Marketing Science 45 (2017) 6, pp. 925-943
Persistent link: https://www.econbiz.de/10011779549
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The evolving brand logic : a service-dominant logic perspective
Merz, Michael A.; He, Yi; Vargo, Stephen L. - In: Journal of the Academy of Marketing Science 37 (2009) 3, pp. 328-344
Persistent link: https://www.econbiz.de/10003900709
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Service, value networks and learning
Lusch, Robert F.; Vargo, Stephen L.; Tanniru, Mohan - In: Journal of the Academy of Marketing Science 38 (2010) 1, pp. 19-31
Persistent link: https://www.econbiz.de/10003965741