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Modeling rationality in marketing decision-making with game theory
Di Benedetto, C. Anthony - In: Journal of the Academy of Marketing Science 15 (1987) 4, pp. 22-32
Persistent link: https://www.econbiz.de/10001062777
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A comparison of the relative importance of the marketing, financial, and asset management implications of strategic decisions
Cronin, J. J. - In: Journal of the Academy of Marketing Science 13 (1985) 1, pp. 242-258
Persistent link: https://www.econbiz.de/10001020259
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The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations
Padigar, Manjunath; Pupovac, Ljubomir; Sinha, Ashish; … - In: Journal of the Academy of Marketing Science 50 (2022) 6, pp. 1277-1298
Persistent link: https://www.econbiz.de/10013463926
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An overview and empirical comparison of natural language processing (NLP) models and an introduction to and empirical application of autoencoder models in marketing
Shankar, Venkatesh; Parsana, Sohil - In: Journal of the Academy of Marketing Science 50 (2022) 6, pp. 1324-1350
Persistent link: https://www.econbiz.de/10013463931