Narrow search
Showing 1 - 5 of 5
Cover Image
Modeling rationality in marketing decision-making with game theory
Di Benedetto, C. Anthony - In: Journal of the Academy of Marketing Science 15 (1987) 4, pp. 22-32
Persistent link: https://www.econbiz.de/10001062777
Cover Image
A comparison of the relative importance of the marketing, financial, and asset management implications of strategic decisions
Cronin, J. J. - In: Journal of the Academy of Marketing Science 13 (1985) 1, pp. 242-258
Persistent link: https://www.econbiz.de/10001020259
Cover Image
Marketing and innovation in the Drucker Management System
Maciariello, Joseph - In: Journal of the Academy of Marketing Science 37 (2009) 1, pp. 35-43
Persistent link: https://www.econbiz.de/10003830101
Cover Image
A frustated quest for community
Donaldson, Thomas - In: Journal of the Academy of Marketing Science 37 (2009) 1, pp. 44-46
Persistent link: https://www.econbiz.de/10003830102
Cover Image
An examination of Peter Drucker's work from an institutional perspective : how institutional innovation creates value leadership
Wallman, Jeffrey P. - In: Journal of the Academy of Marketing Science 37 (2009) 1, pp. 61-72
Persistent link: https://www.econbiz.de/10003830111