Narrow search
Showing 1 - 4 of 4
Cover Image
Modeling rationality in marketing decision-making with game theory
Di Benedetto, C. Anthony - In: Journal of the Academy of Marketing Science 15 (1987) 4, pp. 22-32
Persistent link: https://www.econbiz.de/10001062777
Cover Image
A comparison of the relative importance of the marketing, financial, and asset management implications of strategic decisions
Cronin, J. J. - In: Journal of the Academy of Marketing Science 13 (1985) 1, pp. 242-258
Persistent link: https://www.econbiz.de/10001020259
Cover Image
The role of marketing in new ventures : How marketing activities should be organized in firms’ infancy
Fürst, Andreas; Gabrielsson, Mika; Gabrielsson, Peter; … - In: Journal of the Academy of Marketing Science 51 (2023) 5, pp. 966-989
Persistent link: https://www.econbiz.de/10014336038
Cover Image
The loss of the marketing department’s influence : is it really happening? ; and why worry?
Homburg, Christian; Vomberg, Arnd; Enke, Margit; Grimm, … - In: Journal of the Academy of Marketing Science 43 (2015) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10010489581