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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Event study"
~subject:"Produktentwicklung"
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Innovation and R&D Activities...
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Event study
Produktentwicklung
Innovation
59
Innovation management
21
Innovationsmanagement
21
New product development
18
Brand management
10
Markenführung
10
Emerging economies
9
Schwellenländer
9
Beziehungsmarketing
7
Consumer behaviour
7
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7
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7
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6
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20
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Bohlmann, Jonathan D.
2
Rubera, Gaia
2
Slotegraaf, Rebecca J.
2
Arunachalam, S.
1
Aspara, Jaakko
1
Bahadir, S. Cem
1
Beverland, Michael B.
1
Bharadwaj, Sundar G.
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1
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1
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Katsikeas, Constantine S.
1
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Pupovac, Ljubomir
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Journal of the Academy of Marketing Science
Journal of business research : JBR
139
International journal of innovation management
100
Industrial marketing management : the international journal for industrial and high-tech firms
92
Technovation : the international journal of technological innovation, entrepreneurship and technology management
79
Technological forecasting & social change : an international journal
69
IEEE transactions on engineering management : EM
68
Research policy : policy, management and economic studies of science, technology and innovation
68
International journal of production economics
58
International journal of product development : IJPD
57
The journal of product innovation management : an international publication of the Product Development & Management Association
51
International journal of production research
47
Journal of engineering and technology management : JET-M
42
The journal of business & industrial marketing
41
International journal of innovation and technology management
40
Technology analysis & strategic management
40
International journal of technology management : IJTM
38
Research technology management : RTM
36
European journal of innovation management
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
Journal of open innovation : technology, market, and complexity
30
SpringerLink / Bücher
28
European journal of operational research : EJOR
27
International journal of business innovation and research
25
Production and operations management : an international journal of the Production and Operations Management Society
23
Innovation: organization & management : IOM
21
International journal of innovation management : IJIM
21
Journal of marketing
20
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
19
European journal of innovation management : EJIM
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
International journal of technology marketing : IJTMkt
18
Economics of innovation and new technology
17
Strategic management journal
17
Cogent business & management
16
European management journal
16
Industry and innovation
16
International journal of entrepreneurship and innovation management
16
Research-technology management
16
Journal of knowledge management
14
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1
Open
innovation
, product portfolio innovativeness and firm performance : the dual role of new product development capabilities
Rubera, Gaia
;
Chandrasekaran, Deepa
;
Ordanini, Andrea
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 166-184
Persistent link: https://www.econbiz.de/10011453184
Saved in:
2
Short- and long-term market returns of international codevelopment alliances of new products
Harmancioglu, Nukhet
;
Griffith, David A.
;
Yılmaz, Tuba
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 939-959
Persistent link: https://www.econbiz.de/10012107383
Saved in:
3
Eco-friendly product development strategy : antecedents, outcomes, and contingent effects
Katsikeas, Constantine S.
;
Leonidou, Constantinos N.
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
6
,
pp. 660-684
Persistent link: https://www.econbiz.de/10011614076
Saved in:
4
Utilizing customer knowledge in
innovation
: antecedents and impact of customer involvement on new product performance
Cui, Anna Shaojie
;
Wu, Fang
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
4
,
pp. 516-538
Persistent link: https://www.econbiz.de/10011563229
Saved in:
5
Sleeping with competitors : the impact of NPD phases on stock market reactions to horizontal collaboration
Wu, Qingsheng
;
Luo, Xueming
;
Slotegraaf, Rebecca J.
; …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
4
,
pp. 490-511
Persistent link: https://www.econbiz.de/10011306302
Saved in:
6
Reconciling the tension between consistency and relevance : design thinking as a mechanism for brand ambidexterity
Beverland, Michael B.
;
Wilner, Sarah J. S.
;
Micheli, Pietro
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 589-609
Persistent link: https://www.econbiz.de/10011340270
Saved in:
7
The interplay of
innovation
, brand, and marketing mix variables in line extensions
Sinapuelas, Ian Clark S.
;
Wang, Hui-Ming Deanna
; …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 558-573
Persistent link: https://www.econbiz.de/10011340284
Saved in:
8
Frontline employees' collaboration in industrial service
innovation
: routes of co-creation's effects on new service performance
Santos Vijande, María Leticia
;
López Sánchez, José …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
3
,
pp. 350-375
Persistent link: https://www.econbiz.de/10011489078
Saved in:
9
A longitudinal analysis of supplier involvement in buyers' new product development : working relations, inter-dependence, co-
innovation
, and performance outcomes
Yeniyurt, Sengun
;
Henke, John W.
;
Yalcinkaya, Goksel
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
3
,
pp. 291-308
Persistent link: https://www.econbiz.de/10010363997
Saved in:
10
Demand-side inertia factors and their benefits for innovativeness
Stanko, Michael A.
;
Bohlmann, Jonathan D.
; …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
6
,
pp. 649-668
Persistent link: https://www.econbiz.de/10010209588
Saved in:
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