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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Marktforschung"
~subject:"Produktentwicklung"
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Marktforschung
Produktentwicklung
Market research
60
Consumer behaviour
11
Konsumentenverhalten
11
Marketing management
10
Marketingmanagement
10
Bibliometrics
8
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60
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Kotler, Philip
3
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3
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3
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3
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Das, Gopal
1
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Journal of the Academy of Marketing Science
Journal of marketing research : JMR
385
Journal of marketing
175
Overseas business reports : OBR
155
Jahrbuch der Absatz- und Verbrauchsforschung
125
Journal of business research : JBR
119
SpringerLink / Bücher
110
International journal of market research : JMRS ; the journal of the Market Research Society
101
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
82
Qualitative market research : an international journal
73
Journal of advertising research
69
Esomar congress
68
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
62
Europäische Hochschulschriften / 5
60
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
60
Journal of retailing
58
Marketing : ZFP ; journal of research and management
57
European marketing research review
51
Gabler Edition Wissenschaft
50
Journal of business economics : JBE
49
Management science : journal of the Institute for Operations Research and the Management Sciences
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
48
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
Marketing letters : a journal of research in marketing
45
Journal of marketing management : MM
42
International journal of market research
41
Harvard business review : HBR
38
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
37
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Journal of the Market Research Society : JMRS
35
Springer eBook Collection / Business and Economics
33
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
The journal of business : B
31
Handbuch der Marktforschung
30
Business horizons
29
Die Betriebswirtschaft : DBW
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
The marketing review
28
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ECONIS (ZBW)
77
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1
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10
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77
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1
The effect of market orientation and its components on innovation consequences : a meta-analysis
Grinstein, Amir
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 166-173
Persistent link: https://www.econbiz.de/10003725634
Saved in:
2
Recent evidence on the relationship between anonymity and response variables for mail surveys
Downs, Philip E.
- In:
Journal of the Academy of Marketing Science
14
(
1986
)
1
,
pp. 72-82
Persistent link: https://www.econbiz.de/10001045542
Saved in:
3
Status of company usage of scanner based research
Sinkula, James M.
- In:
Journal of the Academy of Marketing Science
14
(
1986
)
1
,
pp. 63-71
Persistent link: https://www.econbiz.de/10001045544
Saved in:
4
On the meaning and measurement of religiosity in consumer research
Wilkes, Robert E.
- In:
Journal of the Academy of Marketing Science
14
(
1986
)
1
,
pp. 47-56
Persistent link: https://www.econbiz.de/10001045547
Saved in:
5
On the importance of matching strategic behavior and target market selection to business strategy in high-tech markets
Slater, Stanley F.
;
Hult, G. Tomas M.
;
Olson, Eric M.
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 5-17
Persistent link: https://www.econbiz.de/10003485049
Saved in:
6
Capabilities and financial performance: the moderating effect of strategic type
Song, Michael
;
Di Benedetto, C. Anthony
;
Nason, Robert W.
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 18-34
Persistent link: https://www.econbiz.de/10003485055
Saved in:
7
How do enhanced and unique features affect new product preference? : the moderating role of product familiarity
Zhou, Kevin Zheng
;
Nakamoto, Kent
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 53-62
Persistent link: https://www.econbiz.de/10003485068
Saved in:
8
Does innate consumer innovativeness relate to new product/service adoption behavior? : the intervening role of social learning via vicarious innovativeness
Im, Subin
;
Mason, Charlotte H.
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 63-75
Persistent link: https://www.econbiz.de/10003485138
Saved in:
9
Anger, frustration, and helplessness after service failure : coping strategies and effective informational support
Gelbrich, Katja
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
5
,
pp. 567-585
Persistent link: https://www.econbiz.de/10008746853
Saved in:
10
Transparent pricing : theory, tests, and implications for marketing practice
Carter, Robert E.
;
Curry, David J.
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
6
,
pp. 759-774
Persistent link: https://www.econbiz.de/10008779086
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