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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Marktforschung"
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Marktforschung
Market research
60
Consumer behaviour
11
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11
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10
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10
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8
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Kotler, Philip
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Journal of the Academy of Marketing Science
Journal of marketing research : JMR
385
Journal of marketing
175
Overseas business reports : OBR
155
Jahrbuch der Absatz- und Verbrauchsforschung
125
Journal of business research : JBR
119
International journal of market research : JMRS ; the journal of the Market Research Society
101
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
82
SpringerLink / Bücher
79
Qualitative market research : an international journal
73
Journal of advertising research
69
Esomar congress
68
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
62
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
60
Journal of retailing
58
Marketing : ZFP ; journal of research and management
56
Europäische Hochschulschriften / 5
55
European marketing research review
51
Management science : journal of the Institute for Operations Research and the Management Sciences
49
Journal of business economics : JBE
48
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
46
Marketing letters : a journal of research in marketing
45
Gabler Edition Wissenschaft
43
Journal of marketing management : MM
42
Harvard business review : HBR
38
International journal of market research
38
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
37
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Journal of the Market Research Society : JMRS
35
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
The journal of business : B
31
Handbuch der Marktforschung
30
Business horizons
29
Die Betriebswirtschaft : DBW
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Springer eBook Collection / Business and Economics
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
The marketing review
28
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ECONIS (ZBW)
77
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1
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1
Cluster analysis versus Q-type factor analysis as a disaggregation method in hybrid conjoint modeling : an empirical investigation
Akaah, Ishmael P.
- In:
Journal of the Academy of Marketing Science
16
(
1988
)
2
,
pp. 11-18
Persistent link: https://www.econbiz.de/10001062772
Saved in:
2
Special issue on the state of the art in marketing research
Malhotra, Naresh K.
(
contributor
)
- In:
Journal of the Academy of Marketing Science
16
(
1988
)
1
Persistent link: https://www.econbiz.de/10001062773
Saved in:
3
Do source and anonymity affect mail survey results?
Albaum, Gerald S.
- In:
Journal of the Academy of Marketing Science
15
(
1987
)
3
,
pp. 74-81
Persistent link: https://www.econbiz.de/10001062779
Saved in:
4
Recent evidence on the relationship between anonymity and response variables for mail surveys
Downs, Philip E.
- In:
Journal of the Academy of Marketing Science
14
(
1986
)
1
,
pp. 72-82
Persistent link: https://www.econbiz.de/10001045542
Saved in:
5
Status of company usage of scanner based research
Sinkula, James M.
- In:
Journal of the Academy of Marketing Science
14
(
1986
)
1
,
pp. 63-71
Persistent link: https://www.econbiz.de/10001045544
Saved in:
6
On the meaning and measurement of religiosity in consumer research
Wilkes, Robert E.
- In:
Journal of the Academy of Marketing Science
14
(
1986
)
1
,
pp. 47-56
Persistent link: https://www.econbiz.de/10001045547
Saved in:
7
Shopping orientation segmentation of the elderly consumer
Lumpkin, James R.
- In:
Journal of the Academy of Marketing Science
13
(
1985
)
1
,
pp. 271-284
Persistent link: https://www.econbiz.de/10001020257
Saved in:
8
Single and multiple person household shoppers : a focus on grocery store selection criteria and grocery shopping attitudes and behavior
Ezell, Hazel F.
- In:
Journal of the Academy of Marketing Science
13
(
1985
)
1
,
pp. 171-187
Persistent link: https://www.econbiz.de/10001020275
Saved in:
9
A conceptualization of the consumer behavior discipline
Sirgy, M. Joseph
- In:
Journal of the Academy of Marketing Science
13
(
1985
)
1
,
pp. 104-121
Persistent link: https://www.econbiz.de/10001020282
Saved in:
10
Anticipatory consumer socialization
Moschis, George P.
- In:
Journal of the Academy of Marketing Science
12
(
1984
)
4
,
pp. 109-123
Persistent link: https://www.econbiz.de/10001020332
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