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An empirical examination of the dimensionality of power in a channel of distribution
Lusch, Robert F. - In: Journal of the Academy of Marketing Science 5 (1977) 4, pp. 361-368
Persistent link: https://www.econbiz.de/10002419221
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Call for Papers: Special Issue of Journal of the Academy of Marketing Science on "Evolving to a New Dominant Logic for Marketing: Continuing the Debate and Dialogue"
Lusch, Robert F.; Vargo, Stephen L.; Ballantyne, David - In: Journal of the Academy of Marketing Science 34 (2006) 2, pp. 273
Persistent link: https://www.econbiz.de/10006148994
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Elevating marketing: marketing is dead! Long live marketing!
Webster, Frederick E.; Lusch, Robert F. - In: Journal of the Academy of Marketing Science 41 (2013) 4, pp. 389-399
Persistent link: https://www.econbiz.de/10010131217
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Reconfiguration of the conceptual landscape: a tribute to the service logic of Richard Normann
Michel, Stefan; Vargo, Stephen L.; Lusch, Robert F. - In: Journal of the Academy of Marketing Science 36 (2008) 1, pp. 152
Persistent link: https://www.econbiz.de/10007908089
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Why “service”?
Vargo, Stephen L.; Lusch, Robert F. - In: Journal of the Academy of Marketing Science 36 (2008) 1, pp. 25-38
Persistent link: https://www.econbiz.de/10007908098
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Service-dominant logic: continuing the evolution
Vargo, Stephen L.; Lusch, Robert F. - In: Journal of the Academy of Marketing Science 36 (2008) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10007908103
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Sales margin and margin capitalization rates: linking marketing activities to shareholder value
Lim, Steve C.; Lusch, Robert F. - In: Journal of the Academy of Marketing Science 39 (2011) 5, pp. 647-664
Persistent link: https://www.econbiz.de/10009263507
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Protecting relational assets: a pre and post field study of a horizontal business combination
Lusch, Robert F.; Brown, James R.; O’Brien, Matthew - In: Journal of the Academy of Marketing Science 39 (2011) 2, pp. 175-198
Persistent link: https://www.econbiz.de/10008814783
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Demand and supply integration: a conceptual framework of value creation through knowledge management
Lusch, Robert F.; Vargo, Stephen L.; Tanniru, Mohan - In: Journal of the Academy of Marketing Science 38 (2010) 1, pp. 5-19
Persistent link: https://www.econbiz.de/10008384315
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Service, value networks and learning
Lusch, Robert F.; Vargo, Stephen L.; Tanniru, Mohan - In: Journal of the Academy of Marketing Science 38 (2010) 1, pp. 19-31
Persistent link: https://www.econbiz.de/10003965741