Narrow search
Showing 1 - 3 of 3
Cover Image
Marvelous advertising returns? : a meta-analysis of advertising elasticities in the entertainment industry
Schöndeling, Andrea; Burmester, Alexa B.; Edeling, … - In: Journal of the Academy of Marketing Science 51 (2023) 5, pp. 1019-1045
Persistent link: https://www.econbiz.de/10014336048
Cover Image
Exclusivity strategies for digital products across digital and physical markets
Seifert, Rouven; Otten, Cord; Clement, Michel; Albers, … - In: Journal of the Academy of Marketing Science 51 (2023) 2, pp. 245-265
Persistent link: https://www.econbiz.de/10014251113
Cover Image
Consequences of platforms' remuneration models for digital content : initial evidence and a research agenda for streaming services
Meyn, Janek; Kandziora, Michael; Albers, Sönke; … - In: Journal of the Academy of Marketing Science 51 (2023) 1, pp. 114-131
Persistent link: https://www.econbiz.de/10013493148