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~isPartOf:"Journal of the Association for Consumer Research : JACR"
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Connecting the plot points : how consumers use and respond to narratives
Hamby, Anne
;
Escalas, Jennifer Edson
- In:
Journal of the Association for Consumer Research : JACR
9
(
2024
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10014633391
Saved in:
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Narratives : understanding how consumers use and respond to stories
Escalas, Jennifer Edson
(
ed.
);
Hamby, Anne
(
ed.
)
-
2024
Persistent link: https://www.econbiz.de/10014633472
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