Showing 1 - 5 of 5
Persistent link: https://www.econbiz.de/10011958054
Persistent link: https://www.econbiz.de/10012656818
Persistent link: https://www.econbiz.de/10012261041
By analyzing more than 1,400 expert tasting notes, we assess the so-called gender profile of Bordeaux wines. We identify 329 gender-related wine descriptors, with a good balance between masculine and feminine descriptors. Some wines and vintages are described as more feminine than others, but no...
Persistent link: https://www.econbiz.de/10014520136
The wine industry, considered to be male-dominated, has seen a growing share of women winemakers. Using a randomized online experiment, we investigate how the producer's gender influences consumers' willingness to pay for the wine. Gender can be identified either from the first name of the...
Persistent link: https://www.econbiz.de/10014636856