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Implications of perceived competetive advantages, adaptaion of marketing tatics and export commitment on export performance
Navarro García, Antonio; Losada, Fernando; Ruzo, Emilio; … - In: Journal of world business : JWB 45 (2010) 1, pp. 49-58
Persistent link: https://www.econbiz.de/10003926903
Cover Image
Implications of perceived competitive advantages, adaptation of marketing tactics and export commitment on export performance
Navarro, Antonio; Losada, Fernando; Ruzo, Emilio; … - In: Journal of world business : JWB 45 (2010) 1, pp. 49-59
Persistent link: https://www.econbiz.de/10008889299