Rozin, Paul; Haddad, Brent; Nemeroff, Carol; Slovic, Paul - In: Judgment and Decision Making 10 (2015) 1, pp. 50-63
There is a worldwide and increasing shortage of potable fresh water. Modern water reclamation technologies can alleviate much of the problem by converting wastewater directly into drinking water, but there is public resistance to these approaches that has its basis largely in psychology. A...
