Chaxel, Anne-Sophie; Russo, J. Edward; Kerimi, Neda - In: Judgment and Decision Making 8 (2013) 5, pp. 561-576
While it is well established that the search for information after a decision is biased toward supporting that decision, the case of preference-supporting search before the decision remains open. Three studies of consumer choices consistently found a complete absence of a pre-choice bias toward...