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We examine how adding an Attractive but Unattainable Alternative (AUA) to a set of available but less attractive alternatives influences evaluations of near vs.\ distant future sets of alternatives. According to Construal Level Theory (Liberman \& Trope, 2008) including an AUA would decrease the...
Persistent link: https://www.econbiz.de/10008565941
Previous studies of loss aversion in decisions under risk have led to mixed results. Losses appear to loom larger than gains in some settings, but not in others. The current paper clarifies these results by highlighting six experimental manipulations that tend to increase the likelihood of the...
Persistent link: https://www.econbiz.de/10010661313