In the latest decades, emotions have become an important research topic in all behavioral sciences, and not the least in advertising. Yet, advertising literature on how to measure emotions is not straightforward. The major aim of this article is to give an update on the different methods used...

People frequently fail to see themselves as environmentally-conscious consumers; one reason for this is that they are oftentimes prone to dismissing their more common ecological behaviors (e.g., avoid littering) as non-diagnostic for that particular self-image. The cueing of commonly performed...

Three experimental studies demonstrate that 'sex-related cues' impact human decision making in ultimatum games. In the ultimatum game, two individuals divide a sum of money. The proposer offers a portion of the money to the other player, the responder. If the responder accepts the offer, the...

Unconditional altruism is an enduring puzzle for evolutionary approaches to social behavior. In this paper we argue that costly signaling theory, a well-established framework in biology and economics, may be useful to shed light on the individual differences in human unconditional altruism....

In this paper we claim that the well-established reduction in self-control performance following prior exertion of self-control (the so-called ego depletion effect) is a consequence of people's adaptation to situational demands. Consistent with this claim that follows from cognitive control...

We present the referral-backfire effect, reflecting the phenomenon that consumers become less susceptible to persuasive attempts when they experienced referral failure. In two lab studies and one field study, we provide evidence for the effect and for the hypothesis that the effect occurs...

Self-control theories have focused on various aspects of the processes involved in exerting self-control. In the present paper, we intend to add to this literature by demonstrating that exerting self-control leads one to narrow one's attention and cognition, inducing a narrow mindset. We...