Many authors have put into evidence the relations that could exist between the market structure and some demand characteristics for an industry product, on the one hand, and the intensity of advertising undertaken by the same industry on the other hand. Certains auteurs ont mis en évidence les...

This paper provides an econometric analysis of franchise fees and royalties using a sample of franchises in Québec. Our results do not reveal any evidence of simultaneity between franchise fees and royalties. These elements act as a signal, from franchiser and franchisee, and deal with moral...