Despite apparent consensus about the importance of leader rhetoric, the topic has not received systematic attention from leadership scholars. The purpose of this article is to advance the study of the relationship between rhetorical behavior and charismatic leadership in three ways: first, by...

The empirical literature on charismatic or transformational leadership demonstrates that such leadership has profound effects on followers. However, while several versions of charismatic leadership theory predict such effects, none of them explains the process by which these effects are...