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~isPartOf:"Legends in consumer behavior"
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Consumer behaviour
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Theorie
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Theory
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Kaufentscheidung
2
Markenrecht
2
Purchase decision
2
Trademark law
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Advertising regulation
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Information behaviour
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Jacoby, Jacob
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Sheth, Jagdish N.
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Christensen, Glenn L.
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Craig, C. S.
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Jaccard, James
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Jacobs, Rick
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Legends in consumer behavior
Journal of the Academy of Marketing Science
19
Journal of marketing
11
Journal of Consumer Research
10
Journal of consumer research : JCR ; an interdisciplinary bimonthly
10
Journal of marketing research : JMR
6
Journal of retailing
5
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
2
Journal of service research : JSR
2
NYU, Ctr for Law and Business Research Paper
2
Psychology & marketing
2
Retailing in the 21st century : current and future trends
2
Working series in marketing research
2
Consumer and industrial buying behavior
1
Continuing to broaden the marketing concept
1
Continuing to broaden the marketing concept : making the world a better place
1
European Journal of Marketing
1
European journal of marketing
1
Faculty & research / Insead : working paper series
1
Journal of Business Research
1
Journal of Service Management
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research
1
Journal of service management
1
Marketing : ZFP ; journal of research and management
1
NYU Law School, Public Law Research Paper
1
NYU, Law and Economics Research Paper
1
Psychology & Marketing
1
Purdue Papers in Consumer Psychology, Purdue University / Paper
1
Purdue Papers in Consumer Psychology, [Purdue University], Paper
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
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ECONIS (ZBW)
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1
The fourth P: advertising and personal selling
Jacoby, Jacob
;
Solomon, Michael R.
;
Mick, David Glen
-
2015
Persistent link: https://www.econbiz.de/10011444692
Saved in:
2
Helping define the field and expand its horizons
Jacoby, Jacob
;
Zaltman, Gerald
;
Jacobs, Rick
; …
-
2015
Persistent link: https://www.econbiz.de/10011444643
Saved in:
3
The early years: attitudes, brand loyalty, and perceived risk
Jacoby, Jacob
;
Holbrook, Morris B.
;
Buck, Meera J.
; …
-
2015
Persistent link: https://www.econbiz.de/10011444678
Saved in:
4
The early years: information overload and quality perception
Jacoby, Jacob
;
Maheswaran, Durairaj
;
Haugtvedt, Curtis P.
; …
-
2015
Persistent link: https://www.econbiz.de/10011444686
Saved in:
5
Pre-decision information accessing and behavioral process technology (BPT)
Jacoby, Jacob
;
Brinberg, David
;
Herr, Paul M.
-
2015
Persistent link: https://www.econbiz.de/10011444698
Saved in:
6
Legal considerations applying to consumer decision making and purchase behavior - part 1
Jacoby, Jacob
;
Swann, Jerre B.
;
Krishna, Aradhna
; …
-
2015
Persistent link: https://www.econbiz.de/10011444742
Saved in:
7
Legal considerations applying to consumer decision making and purchase behavior - part 2
Jacoby, Jacob
;
Craig, C. S.
;
Malhotra, Naresh K.
-
2015
Persistent link: https://www.econbiz.de/10011444749
Saved in:
8
Methods and measures: selected papers
Jacoby, Jacob
;
Mazursky, David
;
Silberer, Günter
;
Roth …
-
2015
Persistent link: https://www.econbiz.de/10011444753
Saved in:
9
Legends in consumer behavior: Jacob Jacoby
Jacoby, Jacob
-
2015
Persistent link: https://www.econbiz.de/10011413983
Saved in:
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