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TOOL KIT - Knowing What to Sel...
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Marketing theory
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Kumar, V.
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Legends in marketing
Review of marketing research
Journal of marketing
50
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30
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29
Journal of marketing research : JMR
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Harvard-Business-Manager : das Wissen der Besten
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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10
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MSI reports : working paper series
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Industrial marketing management : the international journal for industrial and high-tech firms
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7
International Journal of Forecasting
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Handbook of research on customer equity in marketing
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MIT sloan management review
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Darden Case
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Homo oeconomicus
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Journal of Business Research
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Marketing strategy: customer
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204930
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2
Looking through the marketing lens : my journey so far ...
Kumar, V.
-
2011
Persistent link: https://www.econbiz.de/10009270384
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3
Mobile shopper marketing : assessing the impact of mobile technology on consumer path to purchase
Baik, Alicia
;
Venkatesan, Rajkumar
;
Farris, Paul W.
-
2014
Persistent link: https://www.econbiz.de/10010424904
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4
Looking through the marketing lens : my journey so far ...
Kumar, V.
- In:
Review of marketing research
8
(
2011
),
pp. 121-157
Persistent link: https://www.econbiz.de/10009957654
Saved in:
5
Legends in marketing: V. Kumar
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010201420
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6
Customer relationship management
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204928
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7
Business-to-business
Kumar, V.
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2012
Persistent link: https://www.econbiz.de/10010204929
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8
Marketing strategy: firm
Kumar, V.
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2012
Persistent link: https://www.econbiz.de/10010204931
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9
Marketing research: new methodology
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204932
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10
Marketing research: applications
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204933
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