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Legends in marketing: Gerald Zaltman
Zaltman, Gerald
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2018
-- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing
theory
…
Persistent link: https://www.econbiz.de/10011801704
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Models,
theory
, and methods
Monroe, Kent B.
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2011
Persistent link: https://www.econbiz.de/10009238853
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Research in consumer behavior
Monroe, Kent B.
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2011
Persistent link: https://www.econbiz.de/10009238854
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Processing of price information
Monroe, Kent B.
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2011
Persistent link: https://www.econbiz.de/10009238858
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Consumer behavior : conceptual foundations
Sheth, Jagdish N.
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2010
Persistent link: https://www.econbiz.de/10003969718
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