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~isPartOf:"Legends in marketing"
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Kumar, V.
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Legends in marketing
Journal of marketing
46
Journal of the Academy of Marketing Science
31
Journal of retailing
28
Journal of marketing research : JMR
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Harvard-Business-Manager : das Wissen der Besten
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
International journal of forecasting
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Journal of international marketing
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Production and Operations Management
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International journal of production research : American Institute of Industrial Engineers ; Society of Manufacturing Engineers
10
Journal of business research : JBR
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MSI reports : working paper series
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Faculty & research / Insead : working paper series
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Industrial marketing management : the international journal for industrial and high-tech firms
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Harvard business review : HBR
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International Journal of Forecasting
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Marketing Science
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Marketing research : a magazine of management and applications
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
MIT sloan management review
5
Handbook of research on customer equity in marketing
4
Homo oeconomicus
4
Journal of Business Research
4
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
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Review of marketing research
4
SpringerLink / Bücher
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Journal of service research : JSR
3
Journal of world business : JWB
3
Benchmarking : an international journal
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Customer engagement marketing
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Essays in marketing strategy : the role of customer integration, marketing metrics, and advertising effectiveness
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Essays in retail strategy : the case of unplanned buying and exclusively branded products
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European Journal of Operational Research
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European journal of operational research : EJOR
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German working papers in law and economics
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IEG working paper
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International Marketing Review
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Legends in marketing: V. Kumar
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010201420
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2
Customer relationship management
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204928
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3
Business-to-business
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204929
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4
Marketing strategy: customer
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204930
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5
Marketing strategy: firm
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204931
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6
Marketing research: new methodology
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204932
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7
Marketing research: applications
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204933
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8
Forecasting in marketing
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204934
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9
International marketing
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204935
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10
Retailing: store and customer level
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204936
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