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~isPartOf:"Lehr- und Handbücher der Betriebswirtschaftslehre"
~isPartOf:"Springer eBook Collection / Business and Economics"
~subject:"Perception"
~type_genre:"Lehrbuch"
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Marktpsychologie : Grundlagen und Anwendung
Raab, Gerhard
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2010
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3., überarbeitete Auflage
Anwendungsbeispiele stammen überwiegend aus dem
Marketing
und der Personalwirtschaft. Die Autoren setzen sich mit allen zentralen Themen …
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